Managed Healthcare Excecutive

Wax Custom Communications Featured in Managed Healthcare Executive on the ModernMedicine Network


Marketing to millennials—defined as tech savvy, mobile-first, mostly 20-somethings seeking real-time access to information—is a daunting task for healthcare organizations: payers and providers alike. Many millennials insist they’re too young and healthy to need health insurance.  And, when they do seek medical attention, they come armed with information, sometimes inaccurate, gleaned from the Internet.


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