Show & Tell: Use Video to Drive Traffic and Build Your Brand

You know that old saying “A picture is worth a thousand words”? Apparently, “moving pictures” are worth a million in the world of digital marketing. According to a recent analysis by technology giant Cisco, roughly 80 percent of global consumer Internet traffic will come from video by 2018. That’s a...

Brand Awareness vs. Volume-Building: It’s All in the Media

Hospital marketers are being pushed hard these days. The message from the C-suite is increasingly, “We need to build our brand! But we need to see patient volume increase too!” To be clear, healthcare marketers are absolutely tasked with building brand awareness. The healthcare space is more competitive than ever...