We’ve all heard the phrase, “Content is king.” But there’s more to that statement than you think. Before you put any ol’ content on the website, you need to understand that it’s actually original content that’s king. Writing rehashed content that your competitors have already published – or worse, copying...
Content Distribution: The Keys to Maximizing Your Organization’s Reach
If you read anything about marketing at all, you know the age-old adage about content being king. But good content is just one piece of the audience engagement puzzle. Just like you won’t hear a tree fall unless you’re around to hear it, people won’t gravitate to your content unless...
Healthcare Marketing Standards: Creating Compliant Content for Consumers
Healthcare marketing is unlike other forms of marketing. Aside from developing content for consumers, organizations have to deal with federal regulations dictating specific content each year.These guidelines, which include Centers for Medicare and Medicaid standards as well as those from the National Committee for Quality Assurance, can make it difficult...