You’ve seen the carefully curated (and often awkward) ads like the one above. There’s usually one blond Aryan giant with piercing blue eyes. One light brown person who might be Latin American. Maybe a beautiful redhead with freckles that look drawn on with a Sharpie standing with her arm around...
How to Do Content Marketing Right
It wasn’t all that long ago that the concept of “content” as we know it today was practically nonexistent. The internet era was dawning, and we still had the contents of a box … but not the web content of a digital marketing plan. Fast forward a bit, and now...
Wax Custom Communications Featured on Curata.com
Content marketers often feel pulled in a million different directions, pondering which initiative to focus time and money on. In fact, according to our Content Marketing Tactics & Technology Survey, the top two concerns of content marketers are budget limitations and lack of resources. (more…)