Communication with patients and potential patients is key to any healthcare facility’s success; it’s essential for branding and other marketing purposes. But unlike other industries – like retail and automotive – hard-hitting advertising doesn’t translate well in the world of medicine.In healthcare, marketing revolves around passion and realization. One very...
Are custom publishers feeling the “pay wall” pain?
Are custom publishers feeling the "pay wall" pain? Not so much. From our vantage as a content provider that doesn’t rely on paid circulation or advertising, we get to consider the raging debate over paid content models from a slight remove.
Custom publishing for B2E
You already know that custom publishing enhances your worth among clients and partners. So it's not a stretch to say that the same thing is true among company employees. Anyone who works for someone will tell you that feedback about personal performance and company developments are important factors in whether...