Calls to action are all about creating, well … action. As you walk prospective patients down the path of conversion, your call to action (CTA) should actively tell them what to do next. That might be picking up the phone to schedule an appointment or “clicking here” to sign up...
Digital Marketing vs. Traditional Marketing: The Constant Battle
Healthcare marketing has come a long way from the days of direct mail, print ads and other traditional channels. While these efforts are still being used to varying degrees of success, more and more healthcare organizations are turning toward digital marketing. That shift shouldn’t come as much of a surprise:...
Is Direct Mail Dying?
The saying, “everything old is new again,” has been around for a long time. Does that mean it’s now new again? Or, is it, by definition, old. It’s a conundrum. The statement can’t be both old and true. Confusing, right? Often in life and business we hear statements and accept...