Get Out of the Stone Age: Why Transitioning to Digital Marketing Matters

If your organization is only using traditional media like radio and television, it’s time to get out of the Stone Age. Although there’s still a place for these tried-and-true methods, the world is increasingly becoming digital. At a bare minimum, your organization needs a website and some sort of social...

The “Googlization” of the Healthcare Consumer: 3 Things Digital Marketers Should Know

Something interesting happened to the Internet when we weren’t looking. It moved from being the repository of cat videos and daily deals to become the go-to source for healthcare information. According to Pew Research, 72 percent of Internet users looked online for health information within the past year. Almost 50 percent...