High-converting lead generation is the Holy Grail of healthcare marketing. Tons of time, energy and marketing budget goes into finding qualified prospects to fill those beds and procedure slots. Yet, many healthcare marketers fall prey to a faulty, “set-it-and-forget-it” mindset. They assume that once the Google AdWords are bought and...
Why You Should Be Blogging
The word “blog” has been a buzzword for years. Many use it as a noun, and others as a verb. No matter how you use the term, though, one thing is for sure: a blog is essential for any business in 2016. Here are just a few reasons why blogging...
5 Things Your Blog Should Always Include
Your website’s blog is one of the most important items on your website. Unlike the rest of your site that probably stays static, your blog is dynamic and always tells a story. It provides your visitors – and search engines – with fresh, original content that can get you found...