Marketing Personas: 3 Ways to Make Sure Your Content Connects

All the really cool marketers are using them. They’re taking their cue from that oldest of marketing maxims: “Know your audience.” After all, the more we know about a prospective patient’s likes, needs and desires, the more we can increase engagement — and fill beds. At its core, a marketing...

Stop Failing at Photo Selection

Did you notice the woman in the photo above? Probably not. Take another look. It’s very unlikely you’ve met her. But she looks familiar, right?If you’ve ever seen a senior-targeted ad for a hospital, health plan, drug or gym – and we all have – you’ve seen her. She’s a...

New Life in Old Media: What’s Working in e-Mail Marketing

What's Working in e-Mail Marketing When it comes to email marketing, the numbers don’t lie. An eye-opening report took a look at 1,800 global email marketers across 15 major industry segments. CEOs, marketing directors, owners and digital marketing heads were surveyed on their use of tracking, targeting and subject-line testing...