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Generate More Leads with Data-Driven Content Marketing

So, you think you’ve identified a viable target audience for your brand, and you’re creating content that audience should want to consume and share. Now, what? With access to more data and information than ever before, today’s technology offers marketers access to what military leaders call a “target-rich environment.” Follow...

Marketing Personas: 3 Ways to Make Sure Your Content Connects

All the really cool marketers are using them. They’re taking their cue from that oldest of marketing maxims: “Know your audience.” After all, the more we know about a prospective patient’s likes, needs and desires, the more we can increase engagement — and fill beds. At its core, a marketing...

Stop Failing at Photo Selection

Did you notice the woman in the photo above? Probably not. Take another look. It’s very unlikely you’ve met her. But she looks familiar, right? If you’ve ever seen a senior-targeted ad for a hospital, health plan, drug or gym – and we all have – you’ve seen her. She’s...