So you bought a domain for your healthcare organization – now what? If your website is just a homepage and a Contact Us section, your odds of getting traffic or conversions are practically nil. By adding search engine-optimized pages to your site, you increase the likelihood that someone stumbles upon...
Get the Most Out of Your Facility’s Services Page
For a hospital or healthcare facility, the Services page is one of the most critical elements of a website. It’s here that you can paint a picture to your audience of what you do. In other words, it’s the perfect place for storytelling. But for many companies – including those...
Negative Keywords: Your Search Marketing Trump Card
In today’s digital marketing world, everything revolves around keywords and “getting found.” Search engines run the Internet, making it all the more important to show up in search results.There are two ways to show up in Google search results: organic search and paid search. While there are a lot of...