Should your call-to-action Make An Appointment button be on the top of your page or the bottom? Should it be positioned on the left side of the screen or the right side? In the world of marketing, testing can help determine best practices through hard data. In the past, marketers...
Create Compelling Call-to-Actions for More Clicks
One website element that’s often overlooked is the call-to-action button. If you really want to encourage your prospects to convert, these buttons need to be optimized. Making sure they look pretty isn’t enough. You could have the nicest-looking buttons on earth, but it’s all for naught if nobody clicks on...
Speed Matters for a Healthcare Website
When someone is looking for health-related information, chances are that the person is either sick, trying to care for a loved one or is stressed over another health situation. That person’s mind is going in a hundred different directions, and they want answers quickly. That alone should tell you that...