Are you unsure whether TikTok is the right place for your healthcare brand? You’re not alone. That’s why eHealthcare Strategy & Trends’, Melanie Graham, reached out to Amanda Herriman, senior marketing strategist, and Craig Fairfield, managing director at Wax for an exclusive interview to discuss how TikTok can help healthcare brands reach their audiences.
Dive into this article to learn the following:
- Why Healthcare Marketers Should Consider TikTok
- What Type of Content Performs Best
- How to Get Started
- Considerations Before Taking the TikTok Plunge