Top 10 Healthcare Marketing Agencies

1. WAX

• Location: Miami, FL

• Notable Clients: Humana, Nestlé Health Science, MDLIVE

• Overview: WAX, the #1 award-winning healthcare marketing agency in the nation, combines powerful creative with data-driven insights to deliver measurable results. Known for bold campaigns and strategic media plans, WAX stands out as the go-to agency for healthcare brands looking to make an impact.

2. Publicis Health

• Location: New York, NY; Philadelphia, PA

• Notable Clients: Galderma, Procter & Gamble, Xyzal

• Overview: As the industry’s largest integrated healthcare marketing group, Publicis Health encompasses 15 agency brands with over 40 offices worldwide. They specialize in delivering comprehensive marketing solutions across the healthcare spectrum.

3. Syneos Health

• Location: Bridgewater, NJ; Charlotte, NC; Miami, FL, Morrisville, NC; New York, NY; Newton, PA; Princeton, NJ; Santa Monica, CA; San Francisco, CA; Westerville, OH

• Notable Clients: [Information not specified]

• Overview: Formed from the merger of inVentiv Health and INC Research, Syneos Health offers a broad range of outsourced healthcare services across more than 110 countries, catering to various facets of the healthcare industry.

4. Havas Health & You

• Location: New York, NY

• Notable Clients: Sanofi

• Overview: As one of the world’s largest health-and-wellness networks, Havas Health & You integrates various specialized agencies to provide innovative solutions that drive business outcomes and improve patient lives.

5. The Interpublic Group of Companies (IPG)

• Location: New York, NY

• Notable Clients: [Information not specified]

• Overview: IPG is a global leader in marketing solutions, with a significant presence in healthcare through its agencies like Area 23 and FCB Health, delivering award-winning campaigns and strategies.

6. Klick Health

• Location: Toronto, Canada

• Notable Clients: Peregrine Market Access

• Overview: Klick Health is one of the largest independent healthcare marketing agencies, offering digital transformation, omnichannel marketing, and AI-driven solutions to help brands connect with their audiences effectively.

7. FCB Health

• Location: New York, NY

• Notable Clients: Lilly, Novartis, Genentech

• Overview: With decades of experience in healthcare marketing, FCB Health delivers award-winning creative campaigns, branding, and engagement strategies for leading pharmaceutical and healthcare organizations.

8. Ogilvy Health

• Location: New York, NY

• Notable Clients: Pfizer, NIH, Johnson & Johnson

• Overview: As part of the global Ogilvy network, Ogilvy Health provides top-tier branding, strategic communications, and digital marketing solutions tailored to the healthcare industry.

9. Inizio Evoke

• U.S. Locations: New York, NY; Boston, MA; Cary, NC; Los Angeles, CA; Philadelphia, PA; Princeton, NJ; San Diego, CA; San Francisco, CA; Tempe, AZ

• Notable Clients: Lilly, Bayer, Novavax

• Overview: Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insight and human centricity.

10. Saatchi & Saatchi Wellness

• Location: New York, NY

• Notable Clients: Walmart, Procter & Gamble, Pfizer

• Overview: Focused on holistic health and wellness marketing, Saatchi & Saatchi Wellness excels in storytelling, branding, and digital marketing for pharmaceutical and healthcare brands.

What to Look for When Selecting a Healthcare Marketing Agency

Selecting the right healthcare marketing agency requires careful consideration of several key factors. Industry expertise is essential; an agency with experience in healthcare advertising will understand compliance regulations and patient and provider engagement strategies. A proven track record should also be a priority—case studies and client testimonials can offer insight into the agency’s past performance and success.

Data-driven strategies are another crucial element. The best agencies combine creativity with analytics to optimize digital campaigns and maximize ROI. Additionally, full-service capabilities should be evaluated based on your needs. Some agencies specialize in branding, digital marketing, content creation, social media management, and paid advertising, while others provide comprehensive solutions for integrated healthcare marketing.

Cultural fit is also important; strong collaboration and alignment with your organization’s values and communication style will lead to better outcomes. Lastly, transparent pricing ensures the agency’s services fit within your budget and offer a clear return on investment. By considering these factors, you can confidently choose an agency that aligns with your healthcare campaign objectives and business goals.

Checklist: 10 Questions to Ask a Potential Healthcare Marketing Agency Partner

Before signing a contract, use this checklist to ensure you’re making an informed decision:

1. What are your data capabilities for creating highly targeted audience segments?

2. Can you create and activate audience segments to drive measurable engagement?

3. How do you benchmark and measure service line growth over time?

4. What proprietary tools or analytics platforms do you use to optimize campaigns?

5. How do you track and report on patient acquisition and retention performance?

6. Can you provide an example of a campaign that resulted in measurable revenue growth?

7. What strategies do you use to improve patient journey experiences through marketing?

8. How do you ensure marketing efforts align with compliance requirements such as HIPAA and HHS guidelines?

9. What predictive modeling or AI-driven insights do you incorporate into marketing strategies?

10. How do you personalize content and outreach strategies for different patient demographics?

Conclusion

These top healthcare marketing agencies are shaping the future of the industry by combining creativity, technology, and data-driven insights. Whether you are a hospital, B2B healthcare company, or health-tech startup, partnering with the right agency can help you build a strong brand, optimize media strategy, and achieve your business goals.