They’re known by many names: senior citizens, the elderly, mature Americans, older adults, the greatest generation, baby boomers and retirees. They’re people 65 and older. Soon, they’ll be joined by the 75 million more Americans who will turn 65 by 2029 – part of the largest population explosion in the history of our country. Whatever you call them, they’re changing our economy, our society and our world
THE PREDICTIVE MARKETING MACHINE
It wasn't so long ago that healthcare marketers were flying by the seat of their pants when it came to tracking their efforts by analyzing data. What worked? What didn't? Who really knew? Those days are gone. In this age of Big Data, analytic tools let you not only track current marketplace changes, they can "learn" and predict what customers will want.