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Case studies

humana-frontHumana retained Wax in 2006 to create and manage the Humana Active Outlook program. This fully integrated content marketing program features custom editorial content and images delivered via print and the Web.

Humana's Challenge

Humana wanted to inspire and motivate its Medicare members to stay active and adopt healthy behaviors. They hoped to improve retention and loyalty via fresh, timely content shared over multiple media.
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Featured Project

THE PREDICTIVE MARKETING MACHINE

Predictive Marketing Machine

It wasn't so long ago that healthcare marketers were flying by the seat of their pants when it came to tracking their efforts by analyzing data. What worked? What didn't? Who really knew? Those days are gone. In this age of Big Data, analytic tools let you not only track current marketplace changes, they can "learn" and predict what customers will want.

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from our Blog

Innovative Ways to Talk About STDs
According to the Centers for Disease Control and Prevention (CDC), there are 110 million sexually transmitted infections among men and women in the United States. The majority of new cases are coming from young people. Discussing a sexually transmitted disease (STD) with a partner or potential partner can be awkward and embarrassing. How do you... Read more
New iPad App Lets You “Solve the Outbreak”
Have you ever wondered how disease outbreaks are started and controlled? Do you love movies about disease outbreaks, like 28 Days Later? If the answer is yes to these questions, you need to download the free new iPad app called Solve the Outbreak. Created by the Centers for Disease Control and Prevention, Solve the Outbreak allows users to... Read more