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Case studies


80% is BIG

By leveraging the expertise of top marketing and business minds, we’re able to provide creative solutions that impact the bottom line. As experts in behavioral-based marketing, we deliver results that change what people do and we do it in a big way. Humana — one of the world’s largest healthcare organizations — looked to Wax to help its Medicare members adopt healthier habits. The result? 80% of the readership took action to lead a healthier life. As you review the case study, think about the people you want to influence and think about how we’re able to provide unique insights that can help you achieve a healthier bottom line.


Featured Project

34 Awards at 2014 Healthcare Advertising Awards

Wax Custom Communications made a cool splash at the 2014 Healthcare Awards when it received a stunning 34 awards for the strategic marketing work it undertakes for its eminent healthcare clients. That figure represents the second largest number of awards received by any agency nationally. Specifically, the Best of Show award was given to Wax for digital communications it created for Cleveland Clinic Florida.


from our Blog

Creating a Compelling Call-to-Action to Obtain New Patients
Call-to-action (CTA) buttons on a website are meant to catch a user’s attention and get that individual to perform an action. These buttons usually contain text that explains to the user what action he or she will be performing. On general websites, the most common CTA buttons tend to be “Buy Now” and “Subscribe Now.” When it comes to... Read more
Don’t Get Left Behind: Optimize Your Website for Mobile
With the rise of smartphones and tablets, a mobile-friendly website for your hospital isn’t just an option – it’s a necessity. More and more people are on their mobile devices searching for medical advice, refilling prescriptions and reading hospital reviews. In fact, Pew Research Center reports that 31 percent of cell phone owners –... Read more




Customer-Centric Marketing

We are a multi-channel Healthcare Marketer that stand for a new kind of marketing that recognizes the power of the customer. To be successful, companies must understand customers better and engage them with valuable, compelling content and creative solutions.

People in the millions are searching for, and consuming content about, the products and services they need – whether for themselves or their businesses. They’re increasingly making purchase decisions based on the “findability” and quality of the content they find, as well as the opinions, reviews and ratings of other people.

In a customer-centric world, three things that used to be quite important have become absolutely critical:

  • Understanding your customer
  • Using that understanding to give them the information they need – in the places they visit, and the format they enjoy – to make their decision
  • Nurturing and solidifying the relationship between the customer and your brand

Our customer-centric, results-driven approach requires we leverage both intellectual horsepower and an array of specialist expertise – delivered with flexibility and at a price even the smallest company can afford.