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Case studies

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80% is BIG

By leveraging the expertise of top marketing and business minds, we’re able to provide creative solutions that impact the bottom line. As experts in behavioral-based marketing, we deliver results that change what people do and we do it in a big way. Humana — one of the world’s largest healthcare organizations — looked to Wax to help its Medicare members adopt healthier habits. The result? 80% of the readership took action to lead a healthier life. As you review the case study, think about the people you want to influence and think about how we’re able to provide unique insights that can help you achieve a healthier bottom line.
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Featured Project

THE PREDICTIVE MARKETING MACHINE

It wasn't so long ago that healthcare marketers were flying by the seat of their pants when it came to tracking their efforts by analyzing data. What worked? What didn't? Who really knew? Those days are gone. In this age of Big Data, analytic tools let you not only track current marketplace changes, they can "learn" and predict what customers will want.

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from our Blog

Use Self-Publishing to Promote Your Brand
Social media, blogging and white papers are all fantastic ways to create content to brand your hospital or healthcare facility, but they’re all a bit … predictable. Your competitors are most likely doing just that as we speak. So how do you differentiate yourself from the rest so you can shine a little brighter? One surprising way is... Read more
How to Convert More Customers Using Psychology
Today’s consumers have an unprecedented number of options regarding where and how they access information — and the world of healthcare is no exception. Given the current digital climate, your website will likely be the top factor that influences conversion. Don’t let your viewers down: Create a memorable and engaging online experience that... Read more

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Customer-Centric Marketing

We are a multi-channel Healthcare Marketer that stand for a new kind of marketing that recognizes the power of the customer. To be successful, companies must understand customers better and engage them with valuable, compelling content and creative solutions.

People in the millions are searching for, and consuming content about, the products and services they need – whether for themselves or their businesses. They’re increasingly making purchase decisions based on the “findability” and quality of the content they find, as well as the opinions, reviews and ratings of other people.

In a customer-centric world, three things that used to be quite important have become absolutely critical:

  • Understanding your customer
  • Using that understanding to give them the information they need – in the places they visit, and the format they enjoy – to make their decision
  • Nurturing and solidifying the relationship between the customer and your brand

Our customer-centric, results-driven approach requires we leverage both intellectual horsepower and an array of specialist expertise – delivered with flexibility and at a price even the smallest company can afford.