Nope, it's not fake news: The role of social media in healthcare marketing is growing, as users become more comfortable navigating the various platforms. Statistics show part of the reason is 53 percent of physician practices in the United States have Facebook pages. With almost half the world’s population now active on...
What Brand Awareness Efforts Can Really Make a Difference?
Urban legend has it that Coca-Cola once stopped advertising for a period, and in spite of its fame and size, was quickly impacted by lower customer awareness. Building brand awareness is vital to the long-term growth of healthcare organizations, but some efforts deliver better returns than others. Influencer Marketing The...
Transitioning from Print to Digital
Healthcare marketing has gone through multiple iterations since the early days when physicians hung a sign outside their premises. This was followed by the print marketing era, which lasted around 500 years. During this time, the amount of marketing by an organization depended on its budget. Over the last decade,...