In Monigle's recent Humanizing Brand Experience study, caring staff was the No. 1 factor for patients when trusting a healthcare organization. So how can we impact the way that staff feels about their place of employment? Start by dedicating more efforts to improving your internal brand experience. In the constantly...
Has Your Healthcare Organization Outgrown its Brand?
Here’s how to decide when to refresh or rebrand. Much like your buildings, uniforms, vehicles, and signage, your brand needs regular maintenance. And, periodically, it probably needs something more like a major overhaul. In a world where competition is fierce and customer expectations are higher than ever, branding is a...
Exclusive Access: NRC Health Symposium Keynote
Thinking about rebranding your organization? This NRC Health Symposium presentation can provide you with the insights you need to get started. Speakers: Karen Browne, Vice President of Marketing & Communications, ChristianaCare Craig Fairfield, Managing Director, Wax Custom Communications Rebranding with Love: How ChristianaCare Became the Most Improved Brand in the...