Once upon a time, doctor's offices communicated via a receptionist calling a patient’s landline and leaving a voicemail their kids would never pass along. Flash forward to today, when your dermatologist is dropping skincare tips on TikTok and your local hospital has more Instagram followers than that influencer selling questionable...
Time to Give TikTok a Try?
Are you unsure whether TikTok is the right place for your healthcare brand? You're not alone. That's why eHealthcare Strategy & Trends', Melanie Graham, reached out to Amanda Herriman, senior marketing strategist, and Craig Fairfield, managing director at Wax for an exclusive interview to discuss how TikTok can help healthcare...
TikTok Master Class: Rediscover Your Creative Strategies
TikTok is already on your mind (or on your phone), so what’s stopping you from including it in your marketing strategy? This is your opportunity to lose the fear and take a dive into everything TikTok. In this program, we’ll explore how other brands are moving quickly to jump on TikTok trends and why...
