Does your marketing plan involve action figures? Maybe it should. When I was a kid, I had three action figures: the ubiquitous G.I. Joe, a creepy guy named Stretch Armstrong whose left arm I eventually cut off to see what kind of toxic goo was inside, and an Action Jackson...
SEO Analytics: How to Measure Organic Success
Visits increased last month! Visitors spent more time on the site and viewed more pages per visit. Congratulations! Now what do you do with that information? If you’re stumped, please keep reading. If you never get past your Google Analytics dashboard, please keep reading. If you still refer to website...
Buying vs. Renting E-mail Lists: The Answer Lies in Loyalty
A recent strategy session introduced a common question marketers face: Is it better to buy or rent e-mail lists for digital direct response and database-building efforts? Let’s agree that budgets, industries and business needs are different, but there are some consistent rules of thumb on this issue. It’s widely accepted...