When online shopping first took off, even I was skeptical as to its success. The notion of buying something without looking at it, touching it, trying it on seemed bizarre to me. Odd until I actually experienced it and now shopping is shopping regardless of where it is done.Let’s face...
Keep Your Conversations Meaningful … Or Else!
Just as the “Do Not Call” list was mandated because of the surge in unsolicited telemarketing calls and a microscope was placed on permission-based email marketing, a “Do Not Track” list could become a reality for online behavioral tracking. A warning shot was recently fired by Federal Trade Commission Chairman...
Finally… An Eye Tracker You Can Stomach!
Whether your objective is to determine what content garners the most attention on your website or if your home page design is efficient, “eye tracking” is regarded as one of the most accurate ways to measure website usability. Certainly compared to “click maps,” which simply show what web links are...