Search engine optimization continues to play a crucial role in getting your content in front of more eyeballs. Staying on top of new SEO trends and best practices, however, can be a real pain – especially for companies with limited resources. The trick is to focus on the few things...
The Concept of Pillar Pages and The Impact on Your Traffic
We constantly put our collective ears to the ground to stay up-to-date with healthcare marketing trends. The concept of pillar pages is worth exploring. It’s not really new, but the way it’s being used has evolved. Previously known as cornerstone content, pillar content serves as the foundation for your online information....
4 Ways to Better Distribute Your Content
Does your healthcare organization have something to say? If so, how are you getting your message across? If you’re strictly relying on social media posts and blogs, you’re probably not doing enough to get the word out. Take a look at your distribution strategy and see if it’s working. Odds...