It’s the dawning of the age of Aquarius healthcare consumerism, and individuals these days take a far more active role in their healthcare decisions. Just as they do when they’re booking a vacation, Americans now research physicians, compare clinics, source peer recommendations and make their decisions based on a value...
The Use of Predictive Analytics in Healthcare Marketing
Remember the classic skateboard chase in the iconic 1985 film Back to the Future, in which Marty invented a homemade skateboard in 1955 by stealing a soapbox scooter to outrun bad-guy Biff Tannen? Nobody around him knew what this “board with wheels” was, but it worked as predicted because the...
3 Keyword Research Mistakes to Avoid
Keyword research should be a part of every digital marketing plan. Keywords continue to be integral to page rank and other factors that can decide whether your content sinks or swims. There’s more to keyword research than using an online tool and then creating content around that keyword (or keywords)....