Johnny Depp has worked hard to develop his “bad boy” reputation. But what works in Hollywood doesn’t have quite the same punch in business, and especially not in healthcare. With 91 percent of people trusting what they read in search engine results[1], building a solid online reputation for your healthcare...
Wellness Marketing: Staying on Top of Current Trends
The public interest is growing in taking control of their health and wellness, and we expect the upward trend to spike as technological and scientific advances continue to develop. Research shows health and wellness marketing is just scratching the surface, and there’s a whole trillion-dollar industry iceberg hidden beneath the...
How Artificial Intelligence is Changing the Landscape of Healthcare Marketing
Artificial intelligence (AI) is everywhere—yes, literally—and much of the time we don’t even realize it. That includes the way it's making major inroads into the marketing landscape. The healthcare industry isn’t likely to escape, either. Here are some ways AI can help you work smarter, rather than harder, and generate...