Achieving recognition and trust in your healthcare organization depends on building a strong brand personality and getting it out there. Way out there! Few industries exist where trust plays such a central, important role as it does in healthcare. In this industry, the stakes are high and they go beyond...
What Is Programmatic Advertising?
Until recently, all healthcare marketers could do was “spray and pray” their message reached all those who needed it. Finding consumers with specific medical concerns was a key challenge, especially as media consumption grew more and more fragmented. Well, it’s now a brave new world, in which programmatic advertising enables...
The Art of Following Up in a Digital Age
So you've successfully converted a prospective customer into an actual customer. Congrats, but now what? If you think your marketing efforts are done, you're wrong. Creating customer loyalty is essential. Not only is it good public relations, but it's also a great source of recurring income. “One and done” transactions...