Are you being blinded by the light of your healthcare marketing campaign results, without really examining the metrics? Tracking specific factors tells you exactly what’s working and what isn’t. Here are some of the most important metrics you should be looking at on a regular basis. Client Acquisition Cost (CAC)...
Wax Custom Communications Sweeps at the 2018 Hermes Creative Awards
Miami, FL 2018 – Wax Custom Communications made a splash at the 2018 Hermes Creative Awards, winning in all but one of the categories it was nominated for. E-zines, integrated marketing campaigns, display ads and TV ads were among the 14 Wax projects earning recognition this year. Hermes Creative Awards...
Building Value: A Key to Marketing Effectively to Healthcare Patients
To market effectively to healthcare patients, it’s important for your company to build brand value. Unless clients perceive the product or service you offer as being trustworthy and offering a return that’s greater than their investment, you’re unlikely to make very many sales. Here’s how to increase both trust and...