The Internet is a double-edged sword. On one end, you have a great opportunity to get your brand in front of the masses. On the other end, everyone else has that same opportunity. And as you know, attention is a finite resource: Not everyone’s online content will get a ton...
4 Common Misconceptions of Big Data in Healthcare
Ever since we began using big data to inform our marketing, business has been climbing on the bandwagon to pluck the fruits of this bounty. In healthcare, however, misconceptions still seem to reign supreme, so I’m here to put the most common of these to rest. Size Doesn’t Matter The...
Learn How to Strategically Allocate Your Digital Marketing Budget
It’s an old conundrum in marketing that management wants to see results but doesn’t want to provide enough budget to generate them. Every healthcare marketer has had to face the issue of allocating marketing dollars strategically to get the best bang for the company’s buck. Here’s one way to determine...