So you’ve put your blog post out into the world, and it’s gotten its fair share of likes and other engagement. Now what? If you think “one and done” is an effective strategy when it comes to content, think again. Once that initial burst of engagement is over, there’s still...
Leveraging First-Party Data to Target Campaigns
Being first to arrive at the party is always good! That’s the way it is with data, too, and making use of your first-party data to improve your campaign targeting is the smart way to market your healthcare company. First-Party Primer First-party data is acknowledged to be more valuable than...
How Does LinkedIn Marketing Work?
With a membership of more than half a billion people, LinkedIn might be a few paces behind some of the other social networks, but it’s the only one that caters to a professional audience. This makes it a great marketing tool for healthcare organizations, enabling them to move beyond traditional...