When you hear about a new store or brand, what’s one of the first things you do? Chances are you’re going to Google it for more information. When people hear about your healthcare organization, they’re likely doing the same. And if your website hasn’t been updated in a while, it’s...
Does Your Healthcare Marketing Plan Need a Makeover?
The times they are a-changing, and in the world of healthcare consumerism, it’s vital for companies to keep up with trends if they want to maintain an up-to-date strategy. Here are some indicators it might be time for a marketing plan makeover that incorporates the latest tactical shifts -- and...
Visuals Matter: Selecting the Right Images for Your Content
Since the latest Star Wars movie grossed $220 million in its first weekend, it’s clear nothing can beat powerful visuals when it comes to reaching audiences. With AdWeek’s prediction that 84 percent of all marketing communications would be visual by 2018, choosing the best images for your content is vital...