Managing a relationship with a marketing agency can be a rocky road, and with the constantly-shifting digital landscape it’s challenging to determine whether both parties are delivering their best performance. Here are some components we believe are key to a successful agency/client relationship. Regular Reviews Having a long-term strategic plan...
5 Simple Tricks for More Effective Content
Tailor content length accordingly. In the battle of short-form vs. long-form content, there’s room for both: The argument for each boils down to purpose and user intent. If you’re trying to sell a technical hospital service to a new prospect, long-form content would be better for explaining it. Meanwhile, more...
Developing a Coherent Message in Your Healthcare Marketing Efforts
Coherent: adjective co·her·ent ko-'hir-?nt , -'her- a : logically or aesthetically ordered or integrated : consistent b : having clarity or intelligibility : understandable Few things are as complex as healthcare communications, both for the communicator and receiver. The tech evolution with its proliferation of channels doesn’t make it any...