Humans are programmed to resist change, and that applies equally in both business and private life. Whether it’s moving office premises or transferring your company account to a different service provider, there’s bound to be some trauma involved. Knowing what to expect when you’re onboarding a new marketing agency can...
4 Tips to Remember Before You Start a Social Media Ad Campaign
The Boy Scouts’ motto “Be Prepared” is good for more than tying unbreakable knots. In social media advertising, it can mean the difference between failure and success. Social ads are quick, easy and cheap—at least in that you only pay for the clicks you get. But generating ROI for you...
Reducing Healthcare Costs with the Right Data
Muhammad Ali famously said, "Float like a butterfly, sting like a bee." He was talking about boxing, but this also applies to rising healthcare costs. These float continually higher, often unobtrusively, until the point where we really feel the sting. Implementing the right data (and data science!) allows healthcare providers...