The fact is that every marketer hopes that his or her next campaign goes viral. For some companies, all it takes is for one piece of content to go viral and then they’re the talk of the town. Nine times out of 10, though, that doesn’t happen. Your campaigns may...
Why Onboarding is a Vital Part of Working with a Marketing Agency
Forming new relationships comes with challenges, and this applies to B2B relationships as much as other types. In the marketing agency world, it’s especially important for the marketer and the client to forge a strong bond at the outset, and an effective onboarding process is the best way for both...
3 Common Marketing Challenges and How to Fix Them
Getting new business is the lifeblood of every company, so it’s no wonder marketing is one of the most valuable functions of every organization. These challenges give marketers the most headaches. Generating Traffic This one takes top spot according to HubSpot’s 2017 State of Inbound Marketing report, which showed 63...