Miami, FL 2017 – Wax Custom Communications’ campaign for South Nassau Communities Hospital has won highest honors at the 2017 Telly Awards. The Truth in Medicine campaign won Silver in the Regional Commercials category. Truth in Medicine takes an unlikely approach to population health with an “out-of-box” campaign that features...
Humor in Healthcare: Add Color to Your Marketing Strategy
When you think of healthcare, the last thing that usually comes to mind is “fun.” It’s a serious matter, and the countless healthcare ads you see on TV and other media reflect that notion. When you’re talking about advance directives or joint replacement surgery, for example, it’s tough coming up...
3 Easy Ways to Create Original Content
We’ve all heard the phrase, “Content is king.” But there’s more to that statement than you think. Before you put any ol’ content on the website, you need to understand that it’s actually original content that’s king. Writing rehashed content that your competitors have already published – or worse, copying...