Brand Like Barbie – Lessons in Virality from the Most Influential Doll Ever

The recent marketing campaign by Mattel for the Barbie movie has captivated audiences and highlighted the potential of collaborations across brands. Barbie certainly had viral success doing it. Maybe you can, too! Let's explore some of the key elements of Barbie's marketing efforts and how these principles can be applied...

Humor in Healthcare: Add Color to Your Marketing Strategy

When you think of healthcare, the last thing that usually comes to mind is “fun.” It’s a serious matter, and the countless healthcare ads you see on TV and other media reflect that notion. When you’re talking about advance directives or joint replacement surgery, for example, it’s tough coming up...

Why You Need a Drip Marketing Strategy … Yesterday

If you think email marketing is a one-and-done tactic, think again. With email inboxes overflowing more than regular mailboxes these days, sending just one message may not be enough to engage your audience – if they even see the email at all. Enter drip marketing. A drip email marketing campaign...