You’ve heard the phrase, “A picture is worth a thousand words.” Jerry Siegel might disagree. You’ve probably never heard of Jerry, but you’ve heard of Superman. Everybody has. You probably even have a very vivid image of him in your head right now. Skin-tight blue suit. Red cape flowing behind...
Marketing Personas: 3 Ways to Make Sure Your Content Connects
All the really cool marketers are using them. They’re taking their cue from that oldest of marketing maxims: “Know your audience.” After all, the more we know about a prospective patient’s likes, needs and desires, the more we can increase engagement — and fill beds. At its core, a marketing...
Wax Monsters at NESHCo
Monsters are Coming to the New England Society for Healthcare Communications Conference! Wax Custom Communications, the #1 award-winning healthcare marketing agency in 2015 and 2016* is coming May 31-June 2 to Providence, Rhode Island. Be sure to attend our session on "Predictive Marketing: Mapping the Future." And, stop by our...