Marketing to millennials—defined as patients ages 18 to 34 years old in 2015—is no easy task for health plans and providers. But, experts say it’s a must if you want to have a strong customer base in the long term. Here are seven ways to attract more millennials to your...
Create Compelling Call-to-Actions for More Clicks
One website element that’s often overlooked is the call-to-action button. If you really want to encourage your prospects to convert, these buttons need to be optimized. Making sure they look pretty isn’t enough. You could have the nicest-looking buttons on earth, but it’s all for naught if nobody clicks on...
Get the Most Out of Your Facility’s Services Page
For a hospital or healthcare facility, the Services page is one of the most critical elements of a website. It’s here that you can paint a picture to your audience of what you do. In other words, it’s the perfect place for storytelling. But for many companies – including those...