Another day. Another algorithm. In the marketing realm, an algorithm can mean the difference between someone seeing your content or someone seeing your competition’s content. Google, Facebook and other companies are constantly switching up the way content is presented, forcing marketers to really fight for that top spot on search...
What Great Ad Agencies Know (and Healthcare Marketers Must Learn)
Contrary to popular belief, healthcare marketing does not have to be the place where great ideas go to die. Sure, laparoscopic procedures and health fairs aren’t a sexy sell. But, if you want to remain relevant as a healthcare marketer, you need to be flexing your creative muscle. Why? In...
Digital Tools to Maximize Your Fundraising Efforts
Money is essential in the world of medicine, especially for medical research. It can be the difference in updated technology – and saving a life.While traditional fundraisers, charity dinners and walk-a-thons have always been great tools for generating this much-needed income, health care facilities now have another way of raising...