In the old days, you could sit on a hilltop and watch a war! Battles, aka military engagements, took place on a field with both sides rushing at each other with their weapons at the ready. Thankfully, we’ve reached a more sophisticated method of persuasion, which nevertheless still requires engagement...
Designing Marketing Emails Best Practices
“If it ain’t broke, don’t fix it.” Remember that saying? It’s very relevant to email marketing, which gets a bad reputation these days thanks to the surplus of spam everyone experiences. For B2B companies, however, email remains an integral method of reaching prospective customers. It’s used to build relationships, gather...
Digital Healthcare Ads: Increasing Your Engagement
With consumers getting bombarded with content all day long, the barrier to entry for digital healthcare ads is high. If your creative does manage to cut through the noise, it still needs to compel a prospect to click or take another action. The reality is that there’s no one-size-fits-all strategy...