Share Share BACKGROUND: Recent HHS tracking technology guidance for organizations covered under HIPAA and resulting lawsuits have caused alarm and confusion. Health care and health insurance providers are scrambling to assess and address their liability while continuing to provide valuable information to customers. DOWNLOAD GUIDE NOW HERE'S WHAT YOU NEED...
Google Perspectives: What You Need to Know
Have you played around with Google’s new mobile filter, Perspectives? Better yet, have you even heard about it? This past weekend, Google began the rollout of its new Perspectives filter in mobile search results. The name says it all: When users make a search query, they’ll be presented with a...
LinkedIn Conversation Ads are Replacing InMail Ads
Here’s What That Means for Your Healthcare Marketing If you’ve ever used LinkedIn Sponsored InMail ads, you know these strategically targeted messages can be very effective for getting the attention of B2B healthcare audiences to generate referrals, recruit talent and build your brand. Unfortunately, LinkedIn is retiring that ad format....