Once upon a time, doctor's offices communicated via a receptionist calling a patient’s landline and leaving a voicemail their kids would never pass along. Flash forward to today, when your dermatologist is dropping skincare tips on TikTok and your local hospital has more Instagram followers than that influencer selling questionable...
10 Advertising Ideas Healthcare Pros Can’t Afford to Miss
Ever notice how some healthcare organizations seem to effortlessly attract new patients while others struggle to fill their waiting rooms? The secret isn't just providing excellent care – it's about making sure potential patients know about it through smart advertising. Here are 10 advertising strategies that will change the game for...
Audience Based Marketing
Get 3-4x Better Engagement for Your Healthcare Marketing with This Five-Step Process Often when people think of marketing, they picture Nike or Coca-Cola, big brands with even bigger ad budgets, speaking to millions at once. But the most effective marketing happening today doesn’t shout to the masses. It listens first. Audience-Based...