Miami, FL (2025) – WAX, the nation’s most-awarded healthcare advertising agency, strengthened its position as an industry leader with an impressive 42 wins at the 42nd Annual Healthcare Advertising Awards, including Best of Show for Community Care Plan’s Annual Report.WAX’s unparalleled success was showcased across a wide range of categories,...
Your Engagement Strategy Isn’t Engaging
Healthcare organizations invest heavily in “patient engagement.” They roll out portals, automate reminders, deploy chatbots and more. On paper, everything looks connected. But in practice? Most of it feels disconnected. When patients receive generic messages, overlapping reminders or irrelevant nudges, they don’t feel engaged. They feel disregarded. The problem isn’t the tools. It’s how those tools are used. To truly engage patients, healthcare brands...
Why Branding in Healthcare Isn’t Optional
Let’s be clear: branding in healthcare isn’t just about picking the right shade of blue or designing a clean logo. It’s about trust. It’s about clarity. And it’s about connection. In a sector where life-altering decisions are made every day, the stakes are too high for your brand to be...