As cloud computing becomes the storage option of choice for the healthcare industry, the issue of security is an increasing concern for institutions. With an average of nearly 32,000 intrusion attacks per organization per day in 2017 (compared with 14,300 for other industries) healthcare is, to quote, “in a world...
Differentiating the Customer Experience: What Makes You Stand Out?
Do you dare to be different? In a world where healthcare companies all jostle to be No. 1, it can be challenging to provide a unique customer experience that differentiates your organization and builds your brand identity. This is especially important for smaller practices because they are forced to compete—albeit...
Building Trust: What to Do Before Launching a New Healthcare Service Campaign
“Trust takes years to build, seconds to break, and forever to repair,” reads a well-known proverb. Given that few healthcare companies have forever in which to fix things, it’s best if they don’t break the trust in the first place. For trust even to enter the equation, you need to...