Get 3-4x Better Engagement for Your Healthcare Marketing with This Five-Step Process Often when people think of marketing, they picture Nike or Coca-Cola, big brands with even bigger ad budgets, speaking to millions at once. But the most effective marketing happening today doesn’t shout to the masses. It listens first. Audience-Based...
The Future of Healthcare Marketing: Why Programmatic Advertising Matters
Reach B2B Healthcare Decision-Makers with Programmatic Advertising Remember when B2B healthcare marketing meant direct mail campaigns and trade publication ads? Digital transformation, powered by AI, has opened doors to much more efficient ways of connecting healthcare companies with their potential business partners. Programmatic Advertising: Bringing Efficiency to B2B Healthcare Marketing Programmatic advertising sounds...
Medical Marketing for Doctors: What Works and What to Avoid
Stop Losing Patients to Lazy Marketing Medical marketing isn't your typical marketing playground. After all, shopping for a primary care physician involves significantly more consideration than grabbing a soda off the shelf. Patients are making decisions about their health and wellbeing – choices that could impact their lives for years...