We’re going to skip the “do nots” and get straight to what works. When it comes to healthcare marketing, the most effective ideas resonate. They spark connection, build trust, and drive action, all while staying rooted in the realities of patient needs and clinical excellence. Put Real People in the SpotlightForget abstract messaging—bring patients...
Your Website Looks Great. It’s Too Bad No One Ever Sees It.
Patients don’t flip through phone books anymore. They search. They type “dermatologist near me” or “top-rated pediatrician in Springfield County” into Google, and if your practice doesn’t show up -- you're invisible. You need Search Engine Optimization (SEO), and it’s so much more than just keywords. It’s about making sure your practice gets found, trusted, and chosen. At WAX, we help healthcare providers connect with the right...
Your Engagement Strategy Isn’t Engaging
Healthcare organizations invest heavily in “patient engagement.” They roll out portals, automate reminders, deploy chatbots and more. On paper, everything looks connected. But in practice? Most of it feels disconnected. When patients receive generic messages, overlapping reminders or irrelevant nudges, they don’t feel engaged. They feel disregarded. The problem isn’t the tools. It’s how those tools are used. To truly engage patients, healthcare brands...