Patients don’t flip through phone books anymore. They search. They type “dermatologist near me” or “top-rated pediatrician in Springfield County” into Google, and if your practice doesn’t show up — you’re invisible. You need Search Engine Optimization (SEO), and it’s so much more than just keywords. It’s about making sure your practice gets found, trusted, and chosen.
At WAX, we help healthcare providers connect with the right patients at the right time, using smart, strategic SEO built specifically for your medical practices.
You’re Not Competing With Every Doctor—Just the Ones on Page One
SEO is about showing up where it counts. That means ranking on the first page of Google search results. Studies show that 75% of users never scroll past the first page. If your brand isn’t there, you may as well not exist.
We craft SEO strategies that get your practice on the map (literally, with Google Business Profiles) and in front of patients actively searching for the services you offer.
Credibility Is the Secret Sauce
High search rankings do so much more than drive clicks. They signal trust. Patients are more likely to believe that the brands that show up at the top of search results are more reputable, more experienced, and more capable. That perception matters.
By optimizing your website’s content, technical structure, and local search presence, WAX helps build that trust, before a patient even picks up the phone.
SEO is a Long Game. That’s the Point.
Advertising stops working the second you stop paying for it. SEO on the other hand, keeps working for you over time, compounding your visibility and growing your authority in your specialty area. It’s not instant gratification, it’s long-term value and quite literally, the gift that keeps on giving!
Through consistent content, smart site structure, mobile optimization, backlink strategy, and technical fine-tuning, our SEO team turns your website into a patient magnet. One that keeps drawing attention, month after month.
Local Matters. A Lot.
Most people searching for healthcare aren’t looking across the country (obviously), they’re looking across the street. That’s why local SEO is non-negotiable for medical practices.
WAX focuses on optimizing your location data, local listings, and geo-targeted keywords to ensure your practice shows up where it matters most: in your own backyard.
Don’t Let SEO Be an Afterthought
Too many practices invest in beautiful websites with zero visibility. Or they hire SEO generalists who don’t understand the nuances of healthcare marketing. WAX is different. We specialize in this space. We understand how patients search and what makes them choose one practice over another.
If your practice is ready to grow, don’t wait for referrals to do all the work. SEO can help you meet patients where they already are: online searching.
Schedule a call with us to learn how we can help you get found by the patients who need you most.
