Target Marketing Thrives On The Web by Bill Wax

The Value of Target Marketing

This month, P&C National Underwriter published an article I wrote titled Target Marketing Thrives On The Web. In it, I explore three key techniques to drive the right prospects to your site:

• Identify key target markets

• Implement search engine optimization (SEO)

• Start blogging

To see my suggestions, read the full article at http://www.property-casualty.com/Issues/2010/April-19-2010/Pages/Target-Marketing-Thrives-On-The-Web.aspx