Research shows that people want to deal with brands that care about them, especially when it comes to healthcare. According to econsultancy.com, health-related Internet use has become one if the top three online activities in the world.
One of the most effective ways for companies to separate themselves from the pack is by developing effective online content marketing strategies. Online content marketing has proven benefits for lead generation and customer nurturing. Here are a few tips to get you started.
Know your audience
When creating content, you have to determine what success will look like. Take some time to decide:
- What are your key messages?
- What are your objectives?
- How will you measure success?
Rethink Content
Content is not just text articles or marketing collateral. Content can be interactive material, video, podcasts, and research.
Be Interactive
It’s no secret that video has exploded in the online world. Use video to showcase your facility and doctors. You can also create a blog that highlights your facility’s new technologies and procedures.
Use Social Media
Use Facebook, Twitter, Pinterest, and rich media email to communicate what’s going at your facility such as screenings, blood drives and prevention information.
Clearly, online content marketing is here to stay and will continue to influence the healthcare industry for years. For more information on how to make the most of your online content marketing, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.
