Here’s What That Means for Your Healthcare Marketing If you’ve ever used LinkedIn Sponsored InMail ads, you know these strategically targeted messages can be very effective for getting the attention of B2B healthcare audiences to generate referrals, recruit talent and build your brand. Unfortunately, LinkedIn is retiring that ad format....
Forbes study makes a case for online content marketing
As a fellow, niche B2B company, Wax feels your pain. I’m pretty sure it would be easier to sell shoes and DVDs online in contrast to hawking a long-term commitment to an expensive service (there are no shopping carts for custom magazines or marketing plans).But that’s no reason for B2B...