Here’s What That Means for Your Healthcare Marketing If you’ve ever used LinkedIn Sponsored InMail ads, you know these strategically targeted messages can be very effective for getting the attention of B2B healthcare audiences to generate referrals, recruit talent and build your brand. Unfortunately, LinkedIn is retiring that ad format....
Carousel: Your New Weapon in Facebook Marketing
While many healthcare facilities are starting to jump on the social media “bandwagon,” so is everyone else. To stand out, you really need to be creative, especially on Facebook, the world’s biggest social network. You may be inclined to experiment with Facebook Groups or look into some video ads, but...
The Keys to a Successful Facebook Ad Campaign
When people sign up for Facebook, they provide the world’s biggest social network with a tremendous amount of data about themselves (e.g., interests, jobs and education). This data can become some very powerful marketing information.Facebook is well aware of that fact – that’s why they are now using that data...