Just like love and marriage, big data and marketing go together like the proverbial horse and carriage. Nowhere is data more lucrative than in the healthcare industry, where analytics and science are rapidly taking a good portion of the limelight away from creative. You still need creative, but more and...
Hitting the Right Note in Your Community
It’s the dawning of the age of Aquarius healthcare consumerism, and individuals these days take a far more active role in their healthcare decisions. Just as they do when they’re booking a vacation, Americans now research physicians, compare clinics, source peer recommendations and make their decisions based on a value...
Idea Generation: 4 Quick Tips
Every award-winning ad or marketing campaign you’ve ever come across started the same way: as an idea. For larger healthcare organizations, throwing money at a think tank and other idea incubators is easy. For smaller organizations, however, generating ideas can prove difficult when you have a ton of other things...