Today’s healthcare consumer is a complicated audience. Gone are the days when we, as marketers, could simply target women between the ages of 35 and 64, who have traditionally been the primary decision maker. Consumer engagement through digital media now requires us to think beyond demographics to understand the lifestyle...
How to Make Your Blogs Go Viral
The internet produces a ton of content. Whether it’s unique text, images or video, content is being passed around the web quicker than we can blink. But what makes some content go viral and other content fall to the wayside? Is there a special algorithm involved? The bad news is...
Social Media Strategy: A Must in Healthcare Marketing
Social media is no longer a choice in healthcare marketing. Whether you’re marketing a hospital, health system, physician practice or health plan, consumer engagement is key to your success. Yet with constantly changing social media platforms and 24/7 response requirements, managing this important avenue of communication can be overwhelming, leaving...