Here’s What That Means for Your Healthcare Marketing If you’ve ever used LinkedIn Sponsored InMail ads, you know these strategically targeted messages can be very effective for getting the attention of B2B healthcare audiences to generate referrals, recruit talent and build your brand. Unfortunately, LinkedIn is retiring that ad format....
How’s Your LinkedIn Company Page Coming?
LinkedIn is the world’s largest professional network. You already know that. More than 433 million people use it to connect — whether it’s finding a job, finding new prospects or building their professional network. But, here’s the thing: The same things that makes LinkedIn such a powerful personal networking tool...
Are Your Social Media Posts Optimized?
When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile design. While all of the above factors are important, it’s also important to make sure your actual posts are optimized....